Froud graduated with a BA(FA)Hons from the University of Witwatersrand in 1987, a Higher education Diploma from the same university in 1987 and a master’s degree in Sculpture from the University of Johannesburg in 2009 where he runs the Sculpture department as a senior lecturer. He has taught continuously at school and tertiary level in South Africa and in London since 1990. He directed gordart Gallery in Johannesburg from 2003 to 2009 showcasing work by new, upcoming artists. where he showcased the work of new, up and coming artists. He shows on more than 20 exhibitions a year.
In 2012, Froud participated in 30 shows locally and internationally in Holland, USA and France. He was represented in ‘The Rainbow Nation’ sculpture exhibition in The Hague, Holland and was the first recipient of the Site Specific land art residency in Plettenberg Bay. Froud has curated 2 shows that will travel SA over the next 2 years.
ABSA Bank Collection
Pretoria Art Museum
UNISA Art Gallery
Sandton Civic Gallery
Carfax Experience JHB
South African Association of Arts
Cite des Arts International – Paris
South African Broadcasting Corporation – Johannesburg
Alliance Francaise – Johannesburg
Department of Science and Technology CSIR – Pretoria
Mocambique Museum of Art – Maputo.
Willow Ridge High School – Pretoria
Steel Company – Cape Town
SA High Commission – Maseru
Li – Bel Restaurant – Pretoria
La Pentola Restaurant – Pretoria
Moses Mabilah Stadium – Durban
University of the North-West – Potchefstroom.